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Juniper Research는 최근 발행한 본 리포트에서 비접촉 결제서비스인 Apple Pay의 등장에 따른 NFC 시스템의 역학관계의 변화를 설명합니다. 또한 장치를 기반으로 하는 SE(Secure Element)를 대체하기 위해 출현한 HCE(Host Card Emulation)가 은행 등을 위한 NFC의 배치에 있어 네트워크 사업자들의 역할을 약화시킴과 동시에 스스로를 더욱 매력적으로 탈바꿈시킨 방법을 조사하였습니다.
Overview
• Apple Pay Opportunity Assessed
• Prognosis for HCE
• Benchmark Industry Forecasts
This latest edition of Juniper’s market leading report (and the accompanying Interactive Forecast Excel) assesses how the dynamics of the NFC ecosystem have changed in the wake of the announcement of the Apple Pay contactless payment service. It also considers how the emergence of HCE (Host Card Emulation) as a substitute for the device-based SE (Secure Element) has made NFC deployments more attractive for banks, while weakening the role of network operators.
It highlights the key trends and drivers across the contactless space, while offering an assessment of the primary challenges facing the industry. It also delivers prognoses on the viability of prevalent and emerging contactless business models.
Expert analysis is backed up by interviews with and commentaries from leading players across the contactless payments industry, including Ingenico, NXP, Oberthur, Proxama, SAP, SimplyTapp, VeriFone and Visa Europe.
Market forecasts
Juniper delivers the benchmark forecasts on the mobile contactless industry. The report includes 28 tables and 27 charts, providing forecasts for NFC payments for 8 key regions including:
• Devices Enabled for Contactless Payment
• Devices in Use for Contactless Payment
• Average Usage Levels
• Average Payment Levels
• Total Transaction Volumes and Values
• Network operator and Apple NFC retail revenue opportunity
Additional forecasts are included for NFC ticketing transaction volumes and values (split by air, rail, metro/bus and sports/event ticketing), together with top-line forecasts for NFC coupons.
Interactive Forecast Excel
Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.
The NFC Mobile Payments IFxl 2014, contains additional forecast granularity, including country-level forecasts for NFC handset adoption by 36 countries (including China, France, Germany, UK, US and Korea). Overall, it contains 46 tables featuring more than 2,800 data points.
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